I have enjoyed following the Apple – Taylor Swift story. Apple Music is a streaming music service, scheduled to launch this month. As a promotion for its consumers, it is offering a free 3 month trial to anyone who signs up for the service. Sounds great – one problem it was not planning on paying writers, producers, or artists for those three months. Enter Taylor Swift!
Last year, Fortune ranked Apple as the most powerful brand in the world. According to Forbes, the Apple brand is worth $124.2 billion and almost twice as much as any other brand in their annual study of the world’s most valuable brands. It has tremendous credibility and leverage and they have continuously leveraged that in the marketplace.
Well how about the Taylor Swift brand? It is also meaningful and significant! We believe Apple made the right choice on this one –what do you think?
Read the New York times article below