Successful people know and communicate the “WHY” of their work…we all should
My lifelong dreamwas to run a successful business that I could be proud of. When I started GlobalEdg in 2006, I felt it was important to clearly communicate what our firm did. We were an unknown startup; it was important for potential clients to understand our capabilities. We invested time and money in our website, created a product and service brochure, drafted presentations, designed flyers and much more—whatever we felt would help. It was what was needed at the time and it served us well. I became pretty good at answering the question, “What does your firm do?” I still believe that it is important to concisely describe what you do and how you are different from your competitors.
Over the years we have continued to grow our capabilities; we have had the privilege to work with some of the best organizations in the world. Today, almost all of our new business comes from referrals. For any consulting firm that is where you want to be. Today we now feel a responsibility to articulate who we are and what we do in a more complete way.
Each year we conduct a strategic review of our business. This being our 10th year we thought it was especially important to update our messaging on “what we do.” During a planning session, we found ourselves having an important conversation about what we “really” do and “what we are known for.” Yet it was different this time, the discussions shifted in a way that we found very powerful and extremely rewarding. A significant amount of time was invested into answering the “why.” In other words, why was our work important? How were we making a difference with the work we were doing? Why was it important work?
We know that our work is meaningful—we do make a difference in how leaders run their organizations. We knew how to articulate the “what we do”—but we finished with defining why our work makes a difference. GlobalEdg is an organization that I am proud of—I am living the dream.
Dig deep…ask and answer why your work is important!
For more information, visit our website, www.globaledg.com