Monthly Archives: June 2015

The Power of the Taylor Swift Brand

apple.swiftI have enjoyed following the Apple – Taylor Swift story. Apple Music is a streaming music service, scheduled to launch this month. As a promotion for its consumers, it is offering a free 3 month trial to anyone who signs up for the service. Sounds great – one problem it was not planning on paying writers, producers, or artists for those three months. Enter Taylor Swift!
Last year, Fortune ranked Apple as the most powerful brand in the world. According to Forbes, the Apple brand is worth $124.2 billion and almost twice as much as any other brand in their annual study of the world’s most valuable brands. It has tremendous credibility and leverage and they have continuously leveraged that in the marketplace.
Well how about the Taylor Swift brand? It is also meaningful and significant! We believe Apple made the right choice on this one –what do you think?

Read the New York times article below
http://www.nytimes.com/2015/06/23/business/media/as-quick-as-a-taylor-swift-tweet-apple-had-to-change-its-tune.html?_r=0

Stephen Curry NBA Champion: how to challenge assumptions and think like a winner!

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NBA’s Champion Stephen Curry busted every assumption people have been making about him. He knows his strengths and further develops them into a competitive advantage. Dan Wetzel provides us with a beautiful example of how to challenge assumptions and think like a winner.

Curry worked hard to build those strengths into a collective competitive advantage. Wetzel writes — he just kept developing what he could — an even better shooting touch, more floaters, ever-refined ball-handling skills, even smarter understanding of spacing and pacing and passing. Hard work, and focusing on what is most important can do to lead your team there. He knows what is unique about him and leverages that to win! Curry proves he is a leader and leaders win!

http://sports.yahoo.com/news/stephen-curry-leads-warriors-to-nba-title-his-way-040538108.html

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I wish I had learned this sooner

I wish I had learned this sooner — 3 lessons in leadership by non-profit leaders – how they think to win!

Rolling up your sleeves and working with the executive director and a board of a non-profit provides some of the best training for leaders I know. Invest the time and see how they …

  1. Make decisions that truly balance the financial health of the organization with the organization’s mission. Think about it — without money there is no mission – yet without mission there is no money.
  2. Manage “volunteers” who can come and go much easier than employees — they are experts at building relationships and using influencing skills.
  3. Use the collective thinking and expertise of key stakeholders to identify the best strategic options. A lack of resources requires them to reach out for help. The ego is on behalf of making a difference with their organization.

FIFA in Crisis – A Lack of Leadership

Here it happens again, the power of NOT doing the right thing. It is ultimately a failure in leadership isn’t it? A lack of ethical leadership is a road that leads to disaster.

The Fédération Internationale de Football Association (FIFA) is an association governed by Swiss law founded in 1904 and based in Zurich. It has 209 member associations and its goal, enshrined in its Statutes, is the constant improvement of football (Soccer to U.S.A. Fans).

While I was an executive at Gillette, one of the values we held dearly was of ethics. It had been one of the founding principles of the organization for over 100 years.  Additional emphasis was placed on ethics with the new CEO, Jim Kilts, in 2001.  He reinforced it by how he ran the company.  It became one of our 3 core values.

INTEGRITY – Mutual respect and ethical behavior are the basis for our relationships with colleagues, customers and the community. Fair practice is the hallmark of the Company.

When Gillette merged with Procter and Gamble in 2005, it was no different. Over 30,000 Gillette associates received additional training on P&G’s business ethics as well as the purpose, principles and practices of the combined company. This was accomplished within the first 30 days of the merger.

Warren Buffet said it best, “In looking for people to hire, look for three qualities: integrity, intelligence, and energy.  And if they don’t have the first one, the other two will kill you.”  A person’s dishonesty will eventually catch up to them. It may not be today, and it may not be for many years, but you can rest assured that at some point there will always be a reckoning.

By the way, Buffett was on the board of Gillette when Jim Kilts was hired to help turn the company around.