Monthly Archives: October 2013

Is Ryan Air CEO really listeing to Consumers?

Interesting read from the New York Times on Ryan Air — this I the complete opposite of what we are finding with our work on two fronts:

–        Brand positioning as the “low cost” choice is an important one and works as long it provides Totalvalue to  consumer

–        Employees will quickly become less engaged, because they feel they are not providing Total value to the consumer.

see the link belwo for the article