Monthly Archives: October 2013

Is Ryan Air CEO really listeing to Consumers?

Interesting read from the New York Times on Ryan Air — this I the complete opposite of what we are finding with our work on two fronts:

–        Brand positioning as the “low cost” choice is an important one and works as long it provides Totalvalue to  consumer

–        Employees will quickly become less engaged, because they feel they are not providing Total value to the consumer.

see the link belwo for the article

http://www.nytimes.com/2013/10/29/business/international/ryanair-embarks-on-charm-offensive-as-competition-grows.html