We often work with executives in our Strategic Thinking Program on how to identify and keep your competitive advantage. Brand is one we drive home as a sustainable competitive advantage. However, it is much more than the “brand” itself–it is about LEADERSHIP!
We are seeing the best leaders doing things differently with their organizations. These leaders know how to create brand value by focusing on what is most important, building the right organization and then aligning and engaging employees to do what they do best — day-in and day-out — so that they know what the brand stands for internally and externally.
Compare the top 30 from 2001 to 2012 below: