This is an important concept – people should always “dig” in and ask the important questions during times of change –What do we need to preserve? What is core to who we are? What makes us unique and different? Have we lost that? How do we know? If we still have it, how would we describe it?
At your next meeting –spend time talking about this –no matter what the size of your organization, it is worth the time. Then ask “What must we stop doing or do differently to preserve the core?”