How did Facebook think differently about the future? How did MySpace loose its competitive advantage? News Corporation paid $580 Million for MySpace six years ago and sold it this week for $35 Million?
What happened? When asked what doomed the site, a former executive pointed to a litany of potential cause. I find it interesting that they were all internal. A good thinking tool such as a 7C analysis would have helped — a fact-based assessment of changes among — Internal (Company and Colleagues) and External (Competitor, Customers, Consumers, Cater gory , Community) would have led them to determine and think through issues and implications for the future.
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