On a recent meeting with our C-Level Share Group, we talked about the importance of a goal to motivate a team —- okay, we’ve all heard this before. So we did a Google search and how many hits came up on S.M.A.R.T. Goals. 38, 800, 000 resources are available about this topics. While 8,880 search results are available for S.M.A.R.T.er Goals.
As much as possible, your Goals should be:
Specific – target a specific area for improvement.
- What are you trying to do?
- Where is it going to happen?
Measurable – quantify or at least suggest an indicator of progress, if the goal is not measurable it cannot be possible to track progress. Usually, but not limited to numbers or percentages.
- How much?
- How many?
- How will I know it has been accomplished?
Attainable – goals should be possible to achieve without unrealistic effort.
- Which goals are the most likely to be achieved?
- Is there at least a 50% probability of success?
Realistic – state what results can realistically be achieved, given available resources.
- Does your team’s goals align to your key issues?
- Do your goals make “sense”?
- Are these goals worth doing?
- Do they benefit your organization in a significant way?
Timebound – specify when the result(s) can be achieved. Goals need a target date and the team’s commitment to the deadline.
- Does the deadline allow you to deliver all of the results?
- What can be done today, in the next few weeks, months?
Evaluate – Constant evaluation of goals are essential in reaching those goals.
- Be aware of changing factors in plans.
Re-do – After evaluation make sure to re-do goals that need changing
- Change details necessary to make goals successful.
Source: Meyer, J. Paul, “Attitude Is Everything.” NTEN-The Nonprofit Technology Enterprise Network
Why are S.M.A.R.T.E.R Goals important for your organization? Setting concrete goals for yourself and your organization make you more likely to attain those the results that the goal promises. Through strategic planning your organization can bring your goals to life. A large factor in an organization’s lack of execution is in the overall strategy. How can you begin to set goals? Document your strategies over time with a deadline in place. Consistency is key to keep track of success.
Samantha Rijos, Social Media Marketing Coordinator & Jack Mastrianni, Practice Leader, Leadership Development